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What a practice’s advertising has to show

Five questions, no sign-up, and you leave with the identification block ready to paste into a site footer, an Instagram bio, a Google Business Profile and WhatsApp. Nothing leaves the browser: the whole calculation runs on the reader’s own machine.

It never certifies anyone. It says what the rules require to be shown; whether a given page shows it is for the registered clinical lead to confirm.

What a practice’s advertising has to show

The tool runs in Portuguese, for Brazil

Not a translation gap — a verification gap.

The rules this tool applies are the Brazilian dental council’s, and its term list is in Portuguese. We have not verified an equivalent for this market against a primary source or local counsel, and translating the Brazilian one would state as universal something that is true in exactly one country. So the tool is served in Portuguese only — the same reason our compliance gate stays closed where the rules are unverified, rather than permissive.

Why it never says "compliant"

Because we have no standing to certify anyone’s advertising, and being wrong costs a dentist their registration, not ours. What the screen returns is descriptive — "provided" or "still missing" — next to the text of the rule that asks for it. And where a field is left blank the block renders ______ rather than a plausible-looking value: an earlier version of this tool, in another product, shipped a fabricated scorecard labelled as public data, and the rule was written from that mistake.

The gate that refuses to publish is not market-specific

It is closed wherever the rules have not been verified — which is the honest default.