fundamentals1 min read
What a dental clinic website is actually for
A clinic site is not a brochure. It is the first appointment: the moment a stranger decides whether to trust you with their mouth. Here is what that changes.
Notes
What we measured, and where every number came from
What we measured about running a dental practice, with the measurement attached. No number here arrives without its source.
measurement3 min read
The one-chair practice, measured
Nobody publishes revenue per dental practice, so the genre invents it. Installed capacity is public and nobody had measured it. We did, and it moves everything.
costs3 min read
The stack a dental practice already pays for
What a Brazilian dental practice pays today for software, a portal listing, a website and an agency — from each vendor's own page, with the date we read it.
compliance3 min read
Why our compliance gate is closed for Mexico
Our advertising-rules gate was written for Brazil. Given Spanish copy it matches nothing and reports green having checked nothing — so we set it to closed.